7-Eleven's Beauty Line Recognized for Packaging Design Excellence

At The Vertex Awards 2018, Brandimage was awarded Vertex Silver for its work on 7-Eleven's private label beauty brand, Simply Me Beauty. 

The Vertex Awards is a global competition for private brand package design. Entries are judged on creativity, marketability and innovation. 

Don Childs, CEO of Brandimage, said, "7-Eleven strongly believes that the quality of the packaging outside should reflect the quality of the product on the inside. Brandimage understands this—that meaningful packaging design influences consumers to keep coming back to purchase and repurchase their favorite brand products."