The winners of the 2017 Best New Product Awards have been announced

The consumer-voted CPG awards were piloted by independent market research firm, BrandSpark Internat­ional. The winning products were determined by the votes of over 10,000 North American consumers.

Beauty and Personal Care Winners

1. Conditioner: Pantene Expert Intense Hydration Conditioner
2. Shampoo: Pantene Expert Intense Hydration Shampoo
3. Facial mask: L'Oréal Paris Pure Clay Mask
4. Mascara/Primer: L'Oréal Paris Voluminous Primer
5. Lip color: Burt's Bees Lipstick
6. Men’s body wash: Old Spice Hardest Working Collection Body Wash Dirt Destroyer Steel Courage
7. Men’s deodorant/antipers­pirant: Old Spice Hardest Working Collection Invisible Solid Odor Blocker Lasting Legend
8. Women’s deodorant/antipers­pirant: Secret Fresh Antipers­pirant and Deodorant Invisible Solid, Cool Waterlily