2016 Proves to be a Profitable Year for Beiersdorf

Beiersdorf has released its earnings for fiscal year 2016. The Germany-based personal care company, whose brands include Nivea, Eucerin, La Prairie, Labello, Florena, 8x4, atrix, Slek, and Hydrofugal, states that despite a generally difficult market environment, its earnings increased while also growing sales and market shares.

Beiersdorf Group

The 2016 sales reached €6.75 billion, an organic growth of 3.2% from €6.686 billion in 2015.

The Consumer Business Segment

The 2016 sales reached €5.6 billion, an organic growth of 3.3% from €5.546 billion in 2015. The company explains that it saw especially strong growth in the fourth quarter.

CEO of Beiersdorf AG, Stefan F. Heidenreich, said, “For Beiersdorf, 2016 was another very successful year. We earned the highest EBIT and EBIT margin in the company’s history. Last year we were among the few companies that increased their earnings guidance in the course of the year. Contrary to the general market trend in the industry, we experienced strong growth especially in the fourth quarter. Although the environment will remain tough, we look to fiscal year 2017 with cautious optimism.”